Founders Journey - Sindre Haaland, SalesScreen
•The founder decided to start a business with his co-founders while they were still doing their degree.
• They took on consultancy work to gain experience and money.
• What they wanted to do was experiment and create different kinds of software as a service (SaaS) products and see which one sticks.
• However, the first attempt failed when the market for the product changed overnight.
• They had more success with their second SaaS product which was integrated with a corporate messaging tool. It created excitement among users and caught on quickly.
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