Founders Journey - Steven Nelemans, Luna

Steven Nelemans tells us about the story behind Luna. Luna is the world's first software application that uses AI to suggest new high-quality leads every day and send them the personal emails they deserve. It makes it easy for you to get more replies on your cold email.

Summary

• The idea for luna came from within Amber, when the CEO was working with the company. 
• The CEO decided to take a step back from Amber, and find a more experienced CEO to run the company. 
• The CEO knew they wanted to do another startup, but not right away- they wanted to learn how investment worked and how to scale companies first. 
• They got in touch with Jean Paul, who taught them about growth hacking and online marketing tactics. Together, they started Tactic- an online marketing agency.  
• Through this process of learning and selling services, they realized the need for luna and began looking for a third co-founder (Robin). 
• With all three founders on board with the same vision, they were able to bring Luna into fruition relatively quickly.

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