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#46 - Antoine Goret, Crisp

April 12, 2023
Bruce Bignell talks to the CMO at Crisp, Antoine Goret.

In this podcast episode, we delve into the importance of multi-channel communication, centralizing channels, and automation for businesses of all sizes. Antoine Goret, CMO at Crisp shares his insights on how Crisp and Pipedrive have transformed their sales and customer support strategies. We also discuss no-code solutions, favorite use cases, and tips for getting the most out of these tools.

Overview of Topics:

  • Multi-Channel Communication and Decentralization
  • Centralizing Channels for Better Customer Support
  • Automation and No-Code Solutions
  • Favorite Use Cases for Crisp and Pipedrive
  • Tips for New and Seasoned Users

Show Notes:

Multi-Channel Communication and Decentralization

The value of Crisp and Pipedrive lies in their ability to decentralize and manage multiple communication channels, streamlining customer interactions.

Quote: "The value of our Crisp lies in decentralization because nowadays companies have to deal with more and more channels."

Centralizing Channels for Better Customer Support

Connecting various channels and building autonomy within your customer base can greatly improve the customer support experience.

Quote: "Connect channels and then try to build more autonomy within your customer base by, for example, creating  a knowledge base."

Automation and No-Code Solutions

Platforms like Zapier make it easy to create no-code solutions and automate tasks, improving sales team productivity and efficiency.

Quote: "I really love how easy it is to build no-code stuff using Zapier."

Favorite Use Cases for Crisp and Pipedrive

Antoine  shares his favorite use cases, including an African food delivery company using Crisp to centralize messaging and the scalability of Pipedrive with Zapier integrations.

Quote: "I really like what they [Zapier] are doing and how easy it is it has been for me to create everything regarding the sales team and the partnership team around Pipedrive and Zapier."

Tips for New and Seasoned Users

To get the most out of Crisp and Pipedrive, connect channels, create a knowledge base, and explore automation options.

Quote: "I've automated my follow-ups in Pipedrive so that I know what are the things I have to do and don't have to think about where I am now."

By leveraging the power of multi-channel communication and automation, businesses can greatly enhance their sales and customer support strategies. Platforms like Crisp and Pipedrive are instrumental in achieving this goal, offering users the ability to streamline, centralize, and automate their workflows. To make the most of these tools, businesses should focus on connecting channels, building autonomy within their customer base, and exploring no-code solutions to maximize efficiency and productivity.

Further resources

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