#5 Ideal Customer Profiles

May 16, 2022

Evolve Sales Director Bruce Bignell, talks with Ben Bennett.

Evolve Sales Director Bruce Bignell, talks with Ben Bennett, Managing Partner of Second Voice in another episode of our Sales Series, introducing ICP’s - Ideal Customer Profiles.

Covering:
- Who is Ben Bennett & Second Voice?
- Introduction to Ideal Customer Profiles
- Can you have more than one ICP?
- Sales or Marketing Teams
- who should care?- Are ICPs more relevant in the B2B or B2C space?
- Resources on how to start thinking about ICP for your business

Got a question for Ben Bennett? You can reach him on Linkedin here:
https://www.linkedin.com/in/ben-bennett-performance

Want to know more about Second Voice? Book your free consultation, and mention you found them through the Evolve (not affiliated, but it’ll be nice to say hi from us!)Podcast: https://secondvoice.co.uk

#58 - Eric Morris, Copyfactory

March 22, 2024

Bruce Bignell talks to Eric Morris, Head of Growth at Copyfactory.

#57 - Textline, Julia Wilkerson

March 14, 2024

Bruce Bignell talks to Julia Wilkerson, Chief Alliance Officer at Textline.

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#5 Ideal Customer Profiles

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